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PART 1 : DEVELOPING CONTENT STRATEGY FOR DIGITAL MARKETING
Revisit your marketing strategy to ensure the content of your Digital Marketing platform is up to date, creative and engaging for your target audience. Quality content can help your business gain traction and help build better relationship with your customers.

Part One will cover the following topics:
• Create and implement content strategy
• Strategies to drive creative content
• Interactive exercise using mind mapping to generate content ideas

Aug 10, 2020 02:30 PM in Kuala Lumpur

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Speakers

ANGELINE ANN SAMUEL
Chief Executive Officer and Founder @A Tech Malaysia
Angeline Ann Samuel is the CEO and Founder of A TECH, a digital marketing firm in Malaysia specialising in professional development and digital marketing. Angeline is experienced in strategic planning, managing and leading teams in diverse roles such as sales, marketing, advisory, operations management, digital marketing, market expansion strategies, business development initiatives, competitive as well as market intelligence, determining pricing strategies, control and monitoring of budget or spend of products. Her unique interpretation of online business allows her to travel the globe as a speaker, trainer and consultant, working with multiple organisations such as hotels, banks, energy, as well as oil and gas. Amongst her clients are SIRIM Malaysia, Bank Islam Malaysia, PETRONAS Malaysia, Dragon Oil Dubai, Zimbabwe Power , Qatar Petroleum Company Corporation, Saudi Aramco and Mozambique Airlines (LAM)